Bridgetown Natural Foods
PROBLEM
STRATEGY
INSIGHTS
ACTIONS
Narrative Development + Website | B2B - Food
Bridgetown Natural Foods needed to reach more potential employees to staff their facilities in Portland and Nashville, but their existing messaging didn’t fully communicate what made the company a strong place to work. They had meaningful internal culture programs, employee support systems, and a values-driven workplace, but much of that story wasn’t visible to candidates from the outside. Their website also wasn’t translating their employer brand clearly, making it harder for job seekers to understand the opportunity, the culture, and why Bridgetown was different from other food manufacturing employers. They needed a clearer narrative and digital presence that could help attract the right people and support ongoing hiring efforts.
Because Bridgetown’s primary challenge was not attracting new clients, we focused the strategy on building a website that could support recruiting and better communicate the employee experience. Double Hi partnered closely with Bridgetown’s HR department to understand what prospective staff needed to know before applying, then conducted on-site interviews with employees across the organization. We also spent time on the factory floor observing the day-to-day environment, culture, and pace of the work firsthand. Those insights helped us shape a more authentic employer brand narrative — one that highlighted Bridgetown’s internal culture, growth opportunities, and the real people behind the company.
Employee advocacy was Bridgetown’s strongest recruiting asset.
Employees consistently expressed pride in working at Bridgetown and frequently referred friends and family, making word-of-mouth one of the company’s most powerful hiring channels.Bridgetown’s workforce was deeply multicultural, but its recruiting tools were not built for that reality.
With employees representing more than 50 countries and speaking dozens of languages — most commonly Spanish and Vietnamese — the hiring experience needed to be more accessible, inclusive, and multilingual.The website was creating a barrier between willing advocates and qualified candidates.
Many staff wanted to refer people in their communities, but the existing website was difficult to access, navigate, and share — especially for employees and applicants relying primarily on mobile devices.
Double Hi built a mobile-first website designed specifically for prospective employees and the people referring them. We created a clean, simple UX that made it easy to learn about Bridgetown, understand open opportunities, and take the next step from a phone. Copy was intentionally kept brief and accessible, while bright, colorful photography brought the workplace, people, and culture to life in a way that felt warm, honest, and human.
To support Bridgetown’s multilingual workforce, we incorporated translation for the languages most commonly spoken by staff, including Spanish and Vietnamese. We also extended the recruiting strategy beyond the website by developing flyers and mailers that employees could physically take home and share with family, friends, and community members. Together, these tools helped turn Bridgetown’s existing employee advocacy into a more accessible and actionable hiring channel.
“Double Hi really took the time to understand our business and connect with our team, which made a big difference. Their creative ideas were thoughtful and on point, and they were super flexible throughout the process. Even when we had last-minute changes, they handled everything with patience and ease. ”
