Building the brand and marketing function for an innovative hemp startup.
Double Hi joined the C-Suite, immediately becoming an integral part of GÜDPHORIA’s leadership team, gaining a deep understanding of their unique opportunity, and laying the foundation for their future marketing efforts.
“Sam brings a ton of passion, energy, creativity, communication, and efficiency to every project she engages in. Her knowledge and experience in her craft is an asset to any brand or company looking to grow in their respective marketplace. ”
Services
Fractional CMO including:
Brand Strategy
Website Design
Creative Direction
Industry
CPG, AgTech
Website
GUDPHORIA.com
The Brief
GÜDPHORIA, a self-funded startup on a mission to solve the climate crisis through the regenerative cultivation of the hemp plant, was looking for an Interim CMO to take over all aspects of marketing, guide them through a brand building process that represented the founders’ vision for the company, and position the brand to launch it’s first two product offerings; a high-concentration CBD skincare line and a vertically integrated 15,000 acre hemp farm meant to support research, innovation, and the highest quality, wholesale hemp biomass.
Our Role
Double Hi worked with GÜDPHORIA to refine their business plan, prioritize opportunities and projects, lead team meetings and company initiatives, develop a comprehensive marketing strategy, and build a sophisticated, luxury brand. aimed at engaging investors and subject matter experts looking to make their contribution to the future of regenerative farming.
The Results
With Double Hi at the helm, GÜDPHORIA launched their brand and website, rolled out a multichannel marketing strategy, generated a pipeline of potential investors and collaborators, and developed a line of high-potency CBD infused skin care products.
