Designing a distinctive and modern brand that reflects empathy and trust.
Daniel Margolin, a well-respected divorce attorney in Portland, was launching a new private practice after decades as a partner in another firm. He wanted his new firm to speak to the values and ethics that he built his reputation and career on, while establishing a brand that felt modern and relevant to the community he serves.
3K
Average unique visitors
per month
30K
Unique visitors per year
20%
YoY Growth
“Double Hi designed the branding and website for my new law firm. I have had experience working with other Marketing consultants in the past and none even came close to Double Hi’s expertise, responsiveness, creativity, and service. They even assisted with my office interior design selections. I could not have been happier with Double Hi and would recommend them without hesitation.”
The Brief
Margolin Family Law wanted a look that appealed to families living in Portland. The brand needed to convey professionalism and sophistication, but exude a sense of warmth that would make new clients feel comfortable and safe when reaching out.
The Process
We kicked things off with a brand workshop, getting to know the leadership team, their needs, and their goals. We then provided several options for brand colors and wordmarks based on key findings from our brand sprint. Once settled, we got to work on the website, ensuring resources were clear and easy to find, testimonials were front and center, and the team had easy-to-understand bios. We created brand assets including an announcement for the local law publication, business cards, and letterhead. Finally, we brought the brand to life by collaborating on the interior design of their offices to ensure brand consistency across all client touchpoints. .
The Results
Clients consistently rave about how much they love the Margolin Family Law branding, noting that they were drawn to its inviting sophistication. They receive frequent client feedback about how easy it is to navigate the website and how much it puts them at ease to be able to access useful resources within a few clicks.
With over 3,000 unique visitors per month to the website, Margolin Family Law has hired several new attorneys to handle all the incoming work and continues to grow.
